Customer Data Platform Market - Industry Analysis, Market Size, Share, Trends,Application Analysis, Growth and Forecast 2020 - 2025

Customer data platform market size is forecast to reach $4 billion by 2025, growing at a of CAGR 16% during 2020-2025 owing to the growing demand for unified software database solutions which captures, correlates and activates customer data across multiple channels, technologies and devices in real time, that can be used to understand the customer behavior from pool to individual level to generate and channel leads into the sales funnel. The rise of global privacy regulations is leading to the adoption of single view of the customer and storage of the same which is becoming the top priority of the enterprises which is set to drive the customer data platform market from 2020 to 2025.

Further, the rising adoption of cloud based packaged software solutions and Platform-as-a-Service model in the customer data management platform along with coalescence of artificial intelligence to play a significant role driving the customer data platform market during the forecast period.

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Customer Data Platform Industry Outlook

The report: “Customer Data Platform Market Report – Forecast (2020-2025)”, by IndustryARC, covers an in-depth analysis of the following segments of the customer data platform Market.

Key Takeaways- Customer Data Platform Industry

  • Customer data platform analytics to witness the highest growth rate owing to the growing adoption of artificial intelligence based marketing technologies across the globe.
  • By offering type, solutions dominated the customer data platform market while services to grow at the highest rate owing to the growing preference of the services by the SMEs
  • North America dominated the global customer data platform market due to the broad customer base of large enterprises opting for CDP solutions to enhance customer experience

By Type - Segment Analysis

By type the global customer data platform is segmented by access, analytics and engagement. Analytics segment is set to witness the highest growth of CAGR 20% during the forecast period 2020-2025, owing to the growing penetration of machine learning and data analytics to extract meaning insights from customer data pool. The dire need for the taking actionable insights and data driven marketing decisions based on the customer data and growing investment towards development of artificial intelligence based solution in the Marketing Technologies (Martech) space to play a prominent role in assisting the market growth

By Offering Type - Segment Analysis

The customer data platform solutions has been analyzed to acquire the largest share of the market in 2019 owing the broad scale adoption across the large enterprises. However, services segment is set to witness the highest growth during 2020-2025 owing to the increasing adoption of customer data platform services by SMEs especially startups and associated cost constrains which impede these to opt for solutions.

Geography - Segment Analysis

North America held the major share of 37% of the global customer data platform market in 2019 owing to the presence of a broad customer base of large scale enterprise across various verticals opting for CDP solutions for enhancing customer experience by getting a deep understanding of customer pools’ need and targeting the appropriate audience to achieve higher conversion rates of marketing qualified leads to sales qualified leads. APAC is set to grow at the highest rate during the forecast 2020-2025 owing to the growing investment in the Marketing Technology (Martech) and rise of small and medium enterprises.

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