EMEA Personal Care and Cleaning Chemicals Market - Forecast(2021 - 2026)

 EMEA personal care and cleaning chemicals market is forecast to reach $25 billion by 2024, after growing at a CAGR of 5% during 2019-2024. The growth of EMEA personal care and cleaning chemicals market is mainly driven the increasing initiatives by industry players to enhance the existing products through Research and Development (R&D). Apart from that, the growing demand for halal products, climate conditions, and growing population in Middle and Africa are also playing a pivotal role in supporting the growth of EMEA personal care and cleaning chemicals market.

Report Coverage

The report: “EMEA Personal Care and Cleaning Chemicals Market – Forecast (2019-2024)”, by IndustryARC, covers an in-depth analysis of the following segments of the EMEA Personal Care and Cleaning Chemicals Market.

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Key Takeaways

· Europe dominates the EMEA personal care and cleaning chemicals market. European cosmetics, especially the branded products with the designer labels, are considered as high-end products in the global market. The German personal care and cleaning chemicals market accounted for the highest revenue share in 2017.

· The increasing demand for personal care chemicals, supported by the rising consumer awareness towards ingredients and the rising middle class with higher disposable income, is fueling the demand for surfactants.

· The demand for cleaning products is mainly driven by the more demanding lifestyles of people that require cleaning products, which are efficient and requires less time to clean things.

Type - Segment Analysis

Surfactants hold the largest market share of the EMEA personal care and cleaning chemicals market in 2018, followed by esters segment; while mild surfactants are expected to witness the highest growth rate during the forecast period. The growing demand for personal care products, supported by increasing household disposable income, has played a significant role in increasing the demand for surfactants. The personal care industry use amphoteric surfactants owing to its mild and skin-friendly features. Further, in 2017, the Organization for Economic Co-operation and Development (OECD) reported a 3.5% year on year (y-o-y) growth in the European Union’s household disposable income.

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 Application- Segment Analysis

Cleaning segment held the largest share in EMEA personal care and cleaning chemicals market in 2018, followed by personal care segment; while the personal care segment is expected to witness the highest growth rate during the forecast period. The personal care industry will remain the most attractive market for Europe chemical manufacturers in the forecast period.

Consumers are getting more aware of the organic and natural care products, around 80% the demand from Spain is driven by natural products, which were not tested on animals. The growing consumer demand for organic and natural care products has actuated many industry players to change their planning their production and R&D activities per their customer’s viewpoint.

Geography - Segment Analysis

Europe dominated the EMEA personal care and cleaning chemicals market with a share of 80%, followed by the Middle East and Africa. The growth of personal care and cleaning chemicals market in the European market is mainly driven by growing domestic demand for personal care and cleaning products. In the last few years, Germany has emerged as a major market for cosmetics; while the UK held in the largest share in European sun care products.

In European cleanings products market, household cleaning chemicals held the largest share while Industrial & Institutional segment holds the remaining share. The demand for household cleaning chemicals is mostly driven by the growing utilization of laundry detergents in household laundry activities. The increasing adoption of automated washing machine has boosted the demand for laundry detergent in millions of households around Europe.

Owing to its large consumer base and steady beauty care market, Germany continues to dominate the European personal care and cleaning chemicals market. In 2017, Germany had around 82 million consumers that played a key role in supporting the growth of personal care and cleaning chemicals market. Further, in 2017, the German Cosmetic, Toiletry, Perfumery, and Detergent Association (IKW) reported a 0.5 % y-o-y growth for the beauty care market.

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