Infant & Mother Nutrition Market - Forecast(2021 - 2026)

 According to the World Health Organization (WHO), malnutrition and under-nutrition are responsible for 45% of deaths of children under five years of age. This disquieting figure is despite the fact that every infant and child has the right to good nutrition, according to the “Convention on the Rights of the Child.”[1] However, only a few infants receive the requisite nutrients and safe complementary foods. Growing concerns pertaining to the health of infants and  mothers drove the infant and mother nutrition market to observe a valuation of $58 billion in 2018. Furthermore, the demand is expected to grow at a CAGR of 8.5% during the forecast period 2019 to 2025.

The APAC region has the largest infant population, and there is serious concern about the nutrition, or the lack thereof, in infants, which has opened up new opportunities for vendors in the mother nutrition market. Moreover, there is growing awareness in residents of APAC countries, regarding the nutritional needs of infants and the repercussions of malnutrition, which is driving the infant nutrition market in the region. APAC registered the highest demand of 35% in 2018, for the mother nutrition market.

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Infant & Mother Nutrition Market Outlook:

Mother nutrition is characterized as the ideal diet for a breastfeeding mother, which includes vitamins that are mandatory until six months from the birth of the child. Infant nutrients are consumed by babies in the form of dried and prepared baby food, or with milk.

Infant formula is the key segment of the infant and mother nutrition market, which is poised to observe growth at a CAGR of 8.2% through to 2025. This is attributed to the fact that infant formula has been regarded as the best supplement to mother’s milk for quite a few years now. Even though the infant formula market is young and dynamic, vendors in the mother nutrition market are poised to observe a gamut of opportunities for further growth.

Infant & Mother Nutrition Market Growth Drivers:

· The Socio-Economic Conditions Driving the Market –

The contemporary world is observing a tectonic shift in how children are nurtured. Furthermore, the increase in disposable personal income has enabled parents to spend more on their infants. Apart from that, another major factor driving the market demand is social anxiety wherein parents emphasize on a nutrition-rich diet for their infants and are willing to spend more on the same because they want their child to be as healthy as others. This trend is specifically observed in the middle-class strata of society.

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· The Rising Rates of Working Women –

Across the globe, more women are joining the workforce these days. Working mothers are keen on ensuring optimum nutrition for their infant, in a convenient manner. This is leading to a surge in the sales of infant formulas that can replace mother’s milk, a segment which is driving the infant nutrition market.

· The Rising Population Setting Up a Sustainable Infant Nutrition Marketplace –

According to the Population Reference Bureau (PRB), the world population is poised to reach 9.9 billion by 2050, which is a significant 29% upsurge from the current figure of 7.6 billion.[2] The growing population is expected to create an increase in demand in the mother nutrition market.The growing population, coupled with the convenience offered by infant and baby foods, will drive demand for the infant nutrition market.

Infant & Mother Nutrition Market Trends –

·      Soy-Based Infant Formula to Observe Growth – Soy is found to be highly beneficial for the health of infants, and therefore, the infant nutrition market is expected to observe increased sales in the soy-based infant formula segment in the projected period.

·      Specialized Infant Nutrition Poised to Observe Demand Influx – Infants suffer from a gamut of health conditions, and more personalization in infant formula to heal specific illnesses is being observed. For instance, BCAD1 is for children that suffer from maple syrup urine disease (MSUD) and Enfaport is administered to children with Chylothorax or LCHAD deficiency. Furthermore, there are highly specialized infant formulas that treat rare conditions. 

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